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Branding

Branding

From the Brits to London Fashion Week, Montana Brown is a favourite amongst the fashion crowd. Her previous collaborations include Julien MacDonald, Elisabetta Franchi and Philipp Plein to name but a few. Last year, she launched her own inclusive swimwear label, Swim Society. Made for women of every size, the brand received glowing reviews from press and consumers alike; selling out on launch.

This year, they needed a brand new look to speak for it's body positive, fully sustainable range.







Swim Society's visual identity

Product Catalogue

Debuting this Autumn, Swim Society's first product catalogue is simple, striking and most importantly, sustainable

Logo

Mono // Dark

Logo

Mono // Light

Logo

Mono // Dark

Logo Mark

Mono // Light

Packaging

Montana's one request was a simple, yet striking visual identity

Labelling

As a new brand is an ever-growing industry, Swim Society needed to stand apart from the competition and sit comfortably alongside the strongest sellers on huge retailers like ASOS

Business Cards

Recycled paper, gold foil detailing

Brand Book

I kept things simple for Swim Society's brand book guidelines

Online Shop

I built Swim Society a fully integrated online store and e-commerce solution hosting by Shopify

Marketing

I let the products, company slogan and strong identity speak for itself

Since rising to stardom on hit ITV Show, Love Island, Montana has become one of the UK’s most-loved celebrities. An ambassador for CRY and Mind, as well as working closely with Comic Relief – Montana cares deeply about social consciousness and uses her influence to positively impact the lives of others.

swimsociety.co.uk